Star Wars Galactic Starcruiser to close this fall

Rey helps a child open a locked door on Galactic Starcruiser

In a surprising move, Disney announced today that it is pulling the plug on its immersive, two-night interactive “cruises” at the Disney World Resort after a little over a year and a half of operation. The final voyage will be on September 28.

It’s been clear that bookings have been struggling recently as a number of booking discounts have been announced, but it’s still surprising that Disney’s is shutting down the project instead of re-imagining it as some more accessible to a larger audience.

The experience’s steep price tag has likely always driven away most Disney World guests, with a trip for two adults starting at about $5,000. Even with recent discounts of 30% off for annual passholders and Disney Visa cardholders, it’s still incredibly expensive at about $875 per person, per night.

For now, bookings have been paused to allow people who had booked trips for October onward a chance to rebook, but bookings should reopen soon.

Hopefully the space inhabited by Galactic Starcruiser can be repurposed for another, more affordable experience, be it for Star Wars or something else. Only time will tell what, if anything, will become of it.